HIGHER EDUCATION SKINCARE

HIGHER EDUCATION SKINCARE

Higher Education Skincare is a very playful brand, so we decided to keep it in that same vein for this Spring Break Sun Screen campaign.

With an academic edge and a youthful spirit, this campaign targets college aged consumers who enjoy being outdoors and spending time in the sun. We utilized food metaphors in order to create a unique contrast within our work.

PRINT

Our print ads featured different snacks that tend to be crispy lounging on the beach as if it were a human on vacation.

ACTIVATION

A beachfront pop-up snack bar would play off the idea of crispy foods and textures.

A menu was created to feature multiple iconic crispy and crunchy foods.

OUT OF HOME

We created a line of beach towels featuring the macro textures of different foods that are usually burnt or crispy.

BREAD TOWEL FINAL-min.png
GLIZZY TOWEL FINAL-min.png
TOAST TOWEL FINAL-min.png

Creative Partner: Samantha Spellacy

Year: 2025