DARN TOUGH VERMONT
DARN TOUGH VERMONT
Socks are a necessity. And when everyone else is buying boring, unsatisfying bulk packs, why not stand out and get your money’s worth?
This campaign was built to show consumers why they need to get Darn Tough. It showcases life’s biggest events contrasted with wild adventures to show just how long-lasting and durable Darn Tough is.
With a classic layout, these simple print ads showcase versatility and long-lastingness.
SOCIAL
This video is optimized for Instagram and Facebook. A new special hashtag would be introduced with this post as well, #RuffNTuff. This video expands the campaign from human use to furry friends, too. And who scroll away from a cute pup?
Creative Partner: Karanshu Agasthi
Year: 2025