ARTS ALLIANCE OF GREATER BLOOMINGTON
ARTS ALLIANCE OF GREATER BLOOMINGTON
This year, the Arts Alliance of Greater Bloomington challenged us with creating a campaign that would not only draw existing members to their annual members meeting, but to attract new members interested in the arts as well.
The AAGB switched things up this year, opting to host an entire gala rather than a simple members meeting. Planning a gala and the advertising was certainly a challenge, but in the end, our work was very well received.
Our print ads featured various iconic locations around Bloomington as well as member spotlights directly sourced straight from the AAGB Directory.
OUT OF HOME
We also reformulated our print ads to be suitable for on-location advertising at the AAGB in College Mall.